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4 habits that make ‘top marketers’ stand out from the rest
Although many marketers have taken steps to monitor marketing performance in their organizations, not all of them manage to create value with this initiative yet. So what is the difference between...
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The modern marketer: marketing no longer a cost center
The Economist recently published the report ‘The rise of the marketer: driving engagement, experience and revenue.’ It is a survey of CMOs worldwide which looks at the way marketers perceive the...
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The new marketer: Transformation of marketing has the biggest effect on the...
Marketers have seen their jobs change quickly in the last few years. This transformation continues and is even becoming more accelerated. According to the recent research report ‘The rise of the...
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